Apple’s WWDC 2010 Keynote Address

Apple has posted the WWDC 2010 Keynote Address that was presented by Apple CEO, Steve Jobs earlier this week.  If you are an iPhone user, Apple developer or just a fan of mobile technology like me, you will want to tune in to this 2 hour video.  If you have a broadband connection, watch it in HD (high definition) to fully enjoy some of the iPhone 4 demos.  Steve is very proud of the new Retina display.

The keynote covers key stats from recent iPad launch, an update on the iPhone Apps Store, some really cool iPhone apps, and lastly iPhone 4 as well as the re-branded iOS4 (formerly known as iPhone OS).  Below are highlights (my notes) if you don’t have time to watch the video.

iPad Update

  • 2 Million iPads sold in the first 59 days.  1 sold every 3 seconds
  • 8,500 native apps available with 35 Million downloads already
  • 5 Million books downloaded from the iBooks store in the first 65 days.  22% of all eBook sales (market share)
  • PDFs now viewable in iBook

App Store Update

  • Supports 2 platforms:  HTML 5 and App Store
  • Over 225,000 apps available for download and/or purchase
  • 15,000 apps (new & updates) in 30 languages submitted each week
  • 95% of apps approved within 7 days
  • Top 3 reasons for app rejections:  (1) App doesn’t function as advertised  (2) Use of private APIs and (3) App crashes
  • 5 Billion downloads from App Store so far
  • 70% of apps revenue paid to developers;  $1 Billion paid (WOW!)

Cool / Killer Apps

  • eBay app with 10 Million downloads
  • $600 Million in sales volume during 1st year
  • $1.5 to $2 Billion in sales volume projected for the current year
  • NetFlixs app presented by NetFlix CEO, Reed Hastings
  • iPhone/iPad is the fastest growing platform for NetFlix
  • User get full NetFlix experience as TV and laptops; Movie resumeable from TV to iPhone
  • App price:  FREE
  • Farmville app presented by Zynga CEO, Mark Pincus
  • Farmville has 35 Million active users daily and 70 Million users monthly
  • iPhone enables Farmville users to farm any time and anywhere
  • Demo showcased same or enhanced user experience as desktop version
  • Push notification so you can harvest before your crops wither
  • App price:  TBA
  • Guitar Hero presented by Activision Senior VP, Karthik Bala
  • Same Guitar Hero game but redesigned for the iPhone
  • App price:  $2.99

iPhone Update

  • Nielsen Q1 2010 report, ranks iPhone #2 in US market share at 28% (RIM is #1  at 35%)
  • iPhone #1 in mobile browser usage at 58% per Net Applications (Android is # 2 at 22.7%)
  • iPhone launched in 2007, iPhone 3G in 2008, iPhone 3GS in 2009 (2x speed and video recording) and iPhone 4 in 2010

iPhone 4 Launch

iPhone 4 (running iOS4) has been totally redesigned with over 100 new features.  During the keynote address, Steve Jobs covered the top 9 features including the new killer app, FaceTime video calling.  Below are the top 9 features with links to Apple’s website for more information:

  1. New iPhone design – new glass exterior with stainless steel wrap-around, 24% thinner (thinnest smart phone), front & rear facing camera with LED flash, new antenna system and more.
  2. Retina display – 960 x 640 display (78% of iPad pixels) at 326 pixels per inch greatly enhances picture and text quality.  Exceeds the 300 pixels differentiable by human eyes
  3. A4 Chip – a powerful and energy efficient microprocessor designed by Apple specifically for iPhone 4 and iPad
  4. Gyroscope – coupled with the existing accelerometer greatly enhances the gaming experience and applications that requires precise motion sensing (6-axis) with support from the new CoreMotion APIs.
  5. New camera system – a 5 megapixel camera with 5x digital zoom and LED flash that takes high quality pictures in low light settings and supports HD video recording (720p at 30fps) with tap to focus in both photos and videos.
  6. iPhone OS 4 (iOS 4) – the latest release of the iPhone OS (rebranded iOS4) offers support for multitasking, folders, unified mailbox, email threads, Bing search, and many more new features.  Upgrade is available on June 21 and FREE for iPhone 3GS, 3G and iPod Touch.
  7. iBooks – same iBooks app and eBooks library on the iPad is now available on the iPhone with support for PDFs.  iBook syncs highlights, bookmarks and notes across all iBook supported devices.
  8. iAds – launching on July 1, iAd provides iOS4 app developers with opportunity to make money (60% sharing) from free or low cost apps.  Ad placement is determined by the developer.  User click to open and interact with the ad.  Closing the ad returns user to the current app.  $60M iAd revenue committed for the rest of 2010.
  9. FaceTime video calling – quite possibly the next killer app, FaceTime allows video calling only between two iPhone 4 users with WIFI connections.  Leveraging both the front and rear facing camera, the app provides for an engaging user experience.  Apple plans to release FaceTime as an open standard.  Note, Steve’s demo required the entire audience to get off WIFI, so it does raise concerns that the video may be choppy unless you have a very fast WIFI connection.  3G support in the future.

Lastly, the iPhone 4 will be available in the US on AT&T only on 6/24 with pre-order starting on 6/15.  The 16G model (with AT&T 2 year contract) will sell for $199 while the 32G model will sell for $299.  The existing iPhone 3GS with 8G of storage running iOS4 will sell for $99.

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